#116 - Transform Your Social Media Game with Kristina Bartold & Maria Tassi

In this exciting episode, Tanya Wilson chats with the dynamic duo Maria and Kristina from Social Snippet about leveling up your social media game. They dive into the magic of community building, the art of choosing the right platforms, and tips for boosting engagement. Get ready for some laughs and aha moments as they share why experimenting with different types of content is key, and how to turn low engagement into a stepping stone for success.

Maria and Kristina spill the beans on the power of engaging with other users’ content and crafting posts that resonate on a personal level. They rave about Instagram as the ultimate home base for building meaningful connections. If you’re in the home service business, you’ll love their tips on creating content that goes beyond just showcasing projects—think stories, team introductions, testimonials, and community shoutouts!

Discover how social media can be a secret weapon for recruiting by showcasing your company culture and clarity in your offerings. Plus, learn about the fantastic membership program they offer, packed with tools, education, and a supportive community for DIY social media management.

Takeaways:

• Community is Everything: Building a strong community on social media is crucial.
• Right Platforms Matter: Choose platforms that align with your audience and goals.
• Content Experimentation: Try different types of content and see what clicks.
• Engage to Engage: Interact with others to boost your own engagement.
• Value and Relatability: Create valuable and relatable content to your audience.
• Instagram Connections: Use Instagram to build relationships and connect with others.
• Engaging Content: Go beyond projects—share stories, introduce your team, post testimonials, and highlight community involvement.
• Recruiting Tool: Use social media to showcase your company culture and attract talent.
• Clarity is Key: Be clear about what your business offers and how people can work with you.
• Join the Membership: Check out the membership program for tools, education, and support in managing your social media. Use special code LADIES to join and get your first month for less than $1

Connect more with Kristina and Maria through Instagram @thesocialsnippet
plus all of their other amazing places: https://linkin.bio/thesocialsnippet/

Connect more with Tanya & Ladies Kickin Ass…

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Join the waitlist: ⁠⁠BadAss Inner Circle

Chapters

• 0:03 Empowering Women in Social Media
• 7:54 Social Media Platform Strategies and Tips
• 18:15 Engagement Tips for Social Media
• 26:36 Social Media Posting Strategies for Businesses
• 31:34 Social Media Marketing for Home Services
• 37:00 Empowering Women Through Social Media

Transcript

Tanya Wilson (00:01.066)
Hey, hey, badasses, welcome back to the podcast. Boy, we have a loaded one for you today. And as if one guess wasn't good enough, I have two for you today. Maria and Kristina are with the social snippet and they are badasses at their jam, which is social media. And I know that all of you ladies are always asking questions throughout the community. What the hell do I post?

Where the fuck am I supposed to go? Nobody's looking at my stuff. How do I engage with people? I post, no one does anything. But there's so much to social media that goes beyond just posting. So we're gonna break it down real simple today with Maria and Kristina. We're gonna talk about where you should be at, what kind of things you can post, and then stick around through the end because they have an incredible offer of a new membership program that they are actually offering that can help you accomplish this.

for like super crazy price. So if you are someone that is interested in learning how to do social media yourself because you don't wanna pay somebody a whole bunch of money to post happy national pancake day and you're a plumber, then this is the podcast for you. So ladies, thank you so much for being here. Give us a little bit of your background, how you guys started social snippet and then we'll jump into all the goods.

Kristina (01:22.075)
Yeah, so Marie and I, and you'll see if, I don't know if you post a video of this, but you'll see us pointing at each other, and the reason is because I can talk for...

six hours straight and not even look up. And so Maria needs some air time too, but I'll get it started. So yeah, we actually got started three years ago. We're coming up on our three-year anniversary next year, which is nuts. And really what happened was Maria and I have been friends for over a decade, always kind of collaborating in cahoots on different things, super aligned on values and kind of really wanted to see impact in the world in different ways.

Maria (01:50.669)
Thank you.

Kristina (01:55.467)
Throughout our careers, we kind of did a bunch of different stuff. Both of us had a bit of a social media kind of lens and background on stuff and really like loved the impact that social could have. Like we saw firsthand that social media could be so impactful for businesses. So while I was experiencing the pandemic like all of you, I seemed to have some spare time and this was new for me. I was a workaholic in my nine to five, but now there wasn't that much nine to five-ing outside of the nine to five.

And so I was like, okay, I think I'm going to start offering personal development coaching. I'm a certified Myers-Briggs coach and masters in leadership. That was kind of my background. And I asked Maria because I cannot make a graphic to save my life. All of my graphics are slanted. Um, I asked Maria if she'd be my virtual assistant, um, because she was working in travel. And so Maria and I started working together in the side business that really took off. Like I was having sold out launches. People were.

were really buying what we were selling, and so much of that came from my Instagram community. And I think I had maybe, maybe 3,000 followers, and, but people were buying, like it was like hotcakes. And we realized that why people were buying was because we had built so much know, like and trust with people. And so, you know, three years ago, a little bit more than that, I went to Maria and I was like, Maria, like all my one-on-one clients are turning into business coaching. All my one-on-one clients, I'm building them email funnels, I'm teaching them how to use social, like would you do this with me? And Maria was like, no.

I will not do this with you. I do not want to do this with you because I don't think social media, I don't think that's how I'm gonna make impact. I really want to do something. Maria has the biggest heart of anyone I know and she's like, I want to do something that is super, super impactful. And so I really begged and I pleaded and really made the case on how social media could be the biggest way we could make impact. And so we gave in and it's so funny because it was like we decided one night that we were gonna do this.

And the next day I built a website and it was like immediately we were tracking towards a multi six figure business. Like it was like nuts. Hotcakes like everyone wanted to work with us for social. All my personal development clients were now turning into social media clients. About a year later we started offering podcasting that's been a premium offer for us as well. And then now our membership as well. But really like our heart is in helping people bring their ideas into being big and impactful on social because we know like you don't need a big following to grow on social.

Kristina (04:15.407)
we know big impact can come from even a small following. So yeah, that's kind of how we got started and why we're still doing this work. Maria and I don't do a ton of content for clients anymore. We're really managing our agency, but we're still so passionate about teaching business owners how to use social because we know it can be really impactful and life changing.

Tanya Wilson (04:35.666)
Yeah, oh my gosh, yes. Well, Maria, like, how did you guys decide to finally offer the membership then? Was it kind of like they, you had people that were interested but maybe weren't ready to pull the trigger on actually hiring somebody to do that? I know from my experience in home service, sometimes they don't have the budget for that, so they're trying to figure out all this stuff themselves.

Maria (04:59.538)
Yeah, it's so funny, like listening to Kristina tell that story and how I thought I quote unquote, like couldn't make impact during social because now we've made it feels like we've made so much impact helping business owners, you know, dive into their social reach their ideal clients grow their business grow their self belief and confidence. And it's just been such an honor to be a part of that journey for so many folks.

that I feel so blessed to do this work. And it's also funny about the membership because I remember when I was working in Kristina's other business, the personal development coaching, I was like, I just feel like there should be this Facebook group or people can ask us questions. And like, I really, I've had this vision on my heart for so long, so now to see it come to fruition is amazing. And really where it was bred from is exactly what you said. We had clients who, you know, were booking discovery calls for social and wanted done for you services, but maybe their budget wasn't there or maybe.

They just weren't at the stage of their business to actually outsource the social yet. And we really had no way to help them. Like, unless they wanted to buy our done for you services, or we did have like a little bit of a consulting kind of package we would use. Other than that, we didn't have an avenue for them to actually learn themselves how to do it. And we had all this knowledge that we've accumulated over doing it ourselves and helping our team.

serve all our amazing clients. So it was really, it's really like a labor of love, a passion project. We wanted to make something that was just super affordable so that we can actually share that knowledge and help people. And then I think also a big piece of it for us is really bringing people together in that community because I think when business owners think about their social, I feel like oftentimes it's so easy to get in our own way and get in the weeds on, I don't know what to post and

like am I even posting on the right platform and how do I do this? And I have all these big dreams for posting and then when it comes to doing it, like it falls down to the last thing on the priority list. And so I think being in that community too, where you can actually be with other business owners who are going through the same thing and you can hold each other accountable and give each other ideas and also have experts to lean on for the actual knowledge piece of it, it's been really amazing. So yeah, we're so excited to be able to have this offering now for those who don't align with the Done For You services.

Tanya Wilson (07:07.902)
I can't even tell you how many people I can think of just like out of my head, like right off the top of my head of people that could benefit from that. People that have so many questions and so many like they really want to do a good job. And like before we hit record on this, I let you ladies know that a vast majority of the demographic that listens to this podcast owns a service based business. So it's not necessarily that they're peddling like a pretty product or something like I sell.

literal septic tank pumping for a living. It's not pretty shit to look at, literally. Like, what am I supposed to pose? I've actually hired people in the past that people are like, they don't even wanna go there because they're like, I bless their hearts wanna make it look pretty, but it is what it is, you know? But you have to like come at it, add some fun angles. We have to show our education. We really work hard in like building that reputation of like, we know our shit.

Kristina (07:40.68)
Yeah.

Kristina (07:54.239)
Yes.

Tanya Wilson (08:06.25)
like hire us, we will help you take care of your stuff. What is something like just going back to the very basics of things? I think one thing that really trips people up is that it appears that there's a new social network that is the new hot thing, at least once a year, that people are like, oh, better jump on that, and I better jump on that, and do I need to post different content on different things? Knowing what the demographic is that listens to this podcast, where would you recommend that they start with like,

one or two platforms.

Kristina (08:40.551)
Yeah, so this is always such a complicated question, I'll tell you, because honestly, I think it's our human nature for all of us to wanna be everywhere. Like, we see Alex Hermosy killin' it, and we're like, okay, I'm gonna post on 100 platforms. I am like, the guiltiest of this. Like, I think yesterday I messaged Maria, I was like, what's our YouTube strategy? Like, you know, and she's like, we're posted! Like, we're doin' the most over here, like, stop it! Because I'm like, oh, we should private, it's like, let's do this, you know? And I think it's really important for us to think of a few things when we're trying to decide

Tanya Wilson (09:03.854)
I'm sorry.

Kristina (09:10.799)
we should be on because no matter what kind of service you offer there's platforms I don't actually think that are good for everyone. So for example, like even in our business we sell done for you social media I am podcasting. Do I think tik-tok is the place for us to be? Maybe is that where I want to put my energy? No, I know that tik-tok users are younger That's actually not typically an ideal client for us Like, you know things like that, right? Like you have to think about who is on each platform and how you can serve them

So for example, I think Instagram is the best platform for people to get started on. And the reason for that for me is because Instagram is the most prime for community. You have a messaging feature, you can post. It's not all, there's a lot of community there. It's not overly restrictive. You'll see even on TikTok and LinkedIn, people are finally letting people to Instagram. So I would say if you're just thinking I'm gonna get started at one place, which is what I recommend, is just get started with one platform, post consistently on one platform, and then you can move on.

to other platforms and cross posts. It's really about progress, not perfection, and us trying things. So even if you cross post and you're like, oh my gosh, I actually don't even like how I show up on LinkedIn. I had this conversation yesterday with a client. We've been trying a LinkedIn strategy on her. She's like, your LinkedIn strategy works, I hate LinkedIn. I'm like, then don't go on it. Do I think that her clients are there? Totally, but if she's not enjoying it and enjoying the process, it's not worth it.

And so I think really just thinking about like, if you're an initial stage of business and you're trying to figure out like a way to show up, I would say Instagram's a great place for you to get started. There's lots of resources, lots of things that you can do to kind of build community there, which I think is the most important thing. So I would say, yeah, Instagram would be what I would think, but you got to think about where your people are and party there.

Tanya Wilson (10:56.11)
Sure. What about with Instagram? I know when you go to post on Instagram, you can hit your little switch and it posts to Facebook too. I know for me, Facebook, I have gotten a lot of business with my home service company by posting on Facebook and then just reposting that to community groups and stuff. What do you see with success with Facebook? Because I will tell you that a lot of people, demographic-wise, they're still old school Facebook users too.

Maria (11:23.833)
I'm going to take a few minutes to get back to you.

Kristina (11:27.247)
I would say if you have a

Tanya Wilson (11:27.454)
Is it like the same kind of strategy as Instagram?

Kristina (11:30.939)
Yeah, I would say Facebook is one of those ones, like if I'm just being honest, like the Facebook demographics older, right? So if you have, and like the search function on Instagram, Facebook, these things are all really helpful. So, you know, I think people even are age, like I'll think of something I need and I'll put it in the Instagram search bar. So if I'm like, oh, I'm in, last week I was in Nashville. I was looking for somewhere to have dinner, Nashville dinner, and I looked up and I saw all these like cool places. Should I have hit you up? You look like you love Nashville.

Tanya Wilson (11:58.526)
there too!

Kristina (12:00.199)
What? Oh, no! Oh, so sad! But yeah, like, you know, and you can...

Tanya Wilson (12:06.37)
That's a fun town though. That's a fun town anybody, if you want to go somewhere. Ha ha.

Kristina (12:10.159)
Right? It is fun. It is fun. Except I feel like I'm 95 years old. I'm like, I'm sorry, it's 930. I'm about to be asleep at this time. But yeah, like, you know, these, these search functions are really helpful. So Facebook's great. If you have a demographic over 40 and that's who you're looking for, those people love a Facebook group. I'm just saying it. I'm just saying that those people are hanging out in Facebook groups. So if you're looking for a Facebook group or something like that, that's also a great spot. So there's no harm in cross posting on platforms.

Tanya Wilson (12:17.495)
Yuck.

Kristina (12:37.903)
Even if you use a scheduling tool, we love Later. Later is a scheduling tool that we love. If you wanna try it out, you can use the code, the social snippet to save. I think that's the code, Maria's up the code.

Maria (12:50.411)
I think it's snippet 10.

Kristina (12:52.375)
Oh, either way, either way. Well, yeah, you can use one of those codes and see what happens, but Later is an amazing tool for you to use and it has all of these platforms there and you can just post there. But there's a difference, I think, Tanya, and maybe Maria, you can speak more to this, because I'm taking up some serious air time here, but it's one of the things I really am passionate about the fact is that like, yeah, you can post on all the platforms but that doesn't mean you have community at all.

And so even if you're posting everywhere and you can post until you're blue in the face and that tells people you're still kicking and that's awesome, but that doesn't mean you're gonna make sales everywhere. And so really what we want from social media, we need to be the first to give. So we need to show leadership in our business there where it's like, if I'm looking for clients on social, I should be hiring off of social. If I'm looking for content, I should be posting content. If I'm looking, we will engage in my stories, I should engage in stories. Like,

It's an algorithm that is all feeding each other. So I think that's really important is that no problem, cross posts wherever, till you're blue in the face. But that doesn't mean necessarily that that's gonna have ROI for you and your business. I know Mara, if you wanna speak to that.

Maria (14:03.262)
No, I agree. I think those are definitely some good points. And I find, I think it's also thinking about what are the behaviors of your ideal client and what are they looking for when they're typing you in. Like, so maybe you're focusing on Instagram, you're cross-posting to Facebook, and your Facebook page in my mind is less about community and more about like, hi I exist, here's a bit about me building authority, that kind of thing. And so

if someone is just searching for like waste management or whatever it might be on Facebook and then they find your profile, it's amazing that you have like up to date content there, they can learn a bit about the company and then they'll likely take an action like going to your website, maybe booking a call or whatever that looks like, right? So I think these small things like the cross posting to Facebook, that kind of thing can actually be really impactful, but I do agree that the community building I find takes place a lot of the time on Instagram. And I also agree that when people use Facebook, I feel like...

percent of the time they're using them like the platform for groups so I feel like that's a really great place to leverage posting as well and also being able to create more of that community relationship type focus instead of the page where it's kind of just like here's my content.

Tanya Wilson (15:13.07)
Hello. It's your Facebook business card, you know.

Kristina (15:14.268)
Yeah.

Yeah.

Maria (15:17.638)
Yeah, exactly.

Tanya Wilson (15:20.438)
That's excellent. So I know another thing that people talk a lot about is they're like, I post and I'm consistent once a week at posting, but nobody likes my stuff. And then when they say that to me, I'm like, girl, you gotta be posting more often than once a week, but I don't want anybody, I don't wanna annoy people. I don't wanna be too much. What do you say about that?

Maria (15:43.405)
Oh, once a week is certainly not too much. We always say social is an experiment and I think posting once a week isn't a good enough experiment to see what people like, what people don't like. I will say from like a mindset perspective.

Kristina (15:47.32)
Hahaha

Maria (15:59.558)
it's not necessarily fair to say no one's looking at my content, no one's resonating with it because you don't actually know that. And we had this, we had a call recently, a Q&A call where someone was saying that exact thing and they said, you know, I'm only getting a few likes, people aren't really resonating with my content, it's not making a shift for anybody and someone else on the call was like, your content has impacted me and shifted the way I look at, her thing was about food freedom, shifted the way I look at food and impacted me so significantly and I've actually never liked any of your posts or, you know, but I follow you, I see them all

that was such a cool moment for me because it's like that it was disproven in real time that like people quote unquote, people aren't looking at my stuff. So you never know, someone might be looking at your stuff for two years, saving up to work with you and you're thinking you're not making an impact. So first of all, I think it's just important to kind of recognize that. And I feel like we're also hard on ourselves about the numbers, like, oh, my real, like 300 views, like 300 people watched what you have to say, like that's fantastic.

Tanya Wilson (16:56.567)
Yeah!

Maria (16:58.362)
Like, that should actually be celebrated. So I do think you need to...

Tanya Wilson (17:02.286)
It is so huge.

Maria (17:06.378)
Imagine like you were, imagine I was standing here talking and 300 people showed up at my house to listen to what I have to say. That would be crazy. Like I would be so excited and we criticize ourselves for getting 300 views on a reel, right? So I think there is a piece where we have to go easier on ourselves when we are posting the content and not get into that negativity of no one's resonating with us, no one's liking it. But I think

viewing it from the lens of it being an experiment and just putting a bunch of stuff out there, seeing what sticks, seeing what resonates, what are the posts that people are liking, what are the posts that maybe aren't doing as well, looking at the themes that are there, I think is really, really helpful. And I think it's just so important to break down those barriers of like, this needs to be perfect, this needs to be curated. And also on the note of bothering people, like that post once a week, a lot of your followers won't even see it. And of the people that do,

they're scrolling quickly through the feed. They'll see it, they'll take a little bit, they'll skim it, they'll take it in a little bit. In a couple of days, they might forget about it. So I think it's really important to constantly be in front of people and be establishing yourself as an authority and also building that know, like and trust with them.

Tanya Wilson (18:16.202)
Yeah, absolutely. I'm always like, they have a choice if they wanna continue to follow you or not, you know? I love what you talked about too, as far as like 300 people. My friend Heather, she's local here and she does social media too. And she had given us an example on a podcast previous that like, think about it. You got 300 people lined up in a door to come like give you a high five and be like, that was great. Cause they had to take a moment to stop and do that. If you really think about that.

Maria (18:33.963)
I'm going to go ahead and turn it over to you. So, I'm going to turn it over to you.

Tanya Wilson (18:44.022)
People have this comparison-itis problem that they're like, well, shit king Kardashian got like, you know, three million likes on every picture that she posts. Yeah, but in relativity, she's got how many millions of followers? You know, probably, I have no idea, a hundred million followers. So, I mean, it's crazy that you get even anybody to look at it, say yes, take an action, to even leave a comment or even like it.

And I think a lot of times too, and I'd love to hear you guys speak towards this, people look at social media and they expect people to have the same behaviors on social media that they have. Like I have a teenage daughter, I watch her skim Instagram and she makes fun of me because I push the heart button in like the heart area instead of double tapping on the picture to heart it because that takes so much longer.

I'm like, you're literally tapping it twice. Like, it's so funny, but when she's skimming, she will literally like double tap everything. I'm like, what are you even doing? Do you just like everything? She's like, well, yeah, because everybody likes to be liked. And I'm like, that is fascinating. Because in my looking at it, I'm like, do I like this? Do I like it enough? Hmm. Then I scroll to the next one. Like you watch these kids go through Instagram, it's like watching a train drive by. I'm like, my head is gonna explode.

Kristina (19:40.536)
Yeah.

Kristina (19:57.351)
Hmm.

Tanya Wilson (20:05.442)
So, you know, it's just like you said, people may be looking at your stuff and never even engaging with you. But if you're trying to drive up engagement, what do you suggest people should do? What should their behaviors be on social media? Because I think a lot of times people just post and then they're like, but nobody's liking my stuff. But then they forget about the engagement part. Can you talk to us about that?

Kristina (20:31.003)
Yeah, so engagement is actually one of the most important parts about social media because it's not enough to just post, whether it's once a week or five. Really it's about building community. And I was actually just going to say really quickly, just like a quick note, is that followers actually don't mean anything. And like even when people get 1 million views on a reel, we had a reel go viral that, um,

did nothing but hurt my mental health. It was like nothing good came of the reel. Like, you know, so it was like no sales were made, you know? And I've also posted reels where we recently posted a reel where it led a number of people into our membership, right? So it's like really about trying to figure out messaging. And I think that reel maybe got about 2,000 views. So it's really about figuring out what's gonna move the needle for you and replicating that over and over again, not replicating stuff that you think is viral.

But what I was gonna say is in terms of engagement, there's a few things you can do to boost your engagement on social and I think it's really important for us to think about engagement and social as like relationship. Really what is priority for you on social is building that relationship, building that know, like and trust with people so that they know that you're an expert in whatever it is you're an expert in and that you're the first person that they're gonna think of when it's time for them to buy. So even if, and you know, Maria, I think you kind of mentioned this, like we have no idea who's seeing what.

And I can't tell you the amount of referrals I have gotten in this business, where someone has given us a referral and I'm like, where did you come from? And they're like, I see you post on LinkedIn all the time. I'm like, who are you? I don't even know who you are, like it's nuts. But like, thank you so much for trusting me, like, because you just saw that I was posting. So I think if you're looking for more engagement, give more engagement. So we recommend that people, and we teach this in our membership and really with our clients, we do this for them. It's like 15 minutes, five days a week where you're engaging on other people's content.

So whether that be stories, DMs, going and like, and it's like bonus points if it's right after you post, because that'll probably help with the reach of your post, but it doesn't need to be. And just making that a priority. And I'll tell you just like a quick example. So I had kind of given up on my own Instagram account when we started the social snippet, because I was kind of like, oh, I can't do this. Like I can't post for everybody. And then also we had, I think we had something like, I don't know, it must have been like 10 or 11 clients. And I was like, I've given up the will, like I can't. And so I was never gonna post again.

Kristina (22:48.539)
and then I realized how important a personal brand was and then I came back. But I've posted, not much was happening on my social. Like I would post, I'd go places, I'd meet people. I think I maybe grew like 400 followers in a year and a half. So for the last year and a half, I have been posting consistently, probably three times a week, and we've been doing engagement. And I would say that is the difference, is that I've had someone on our team do engagement on my account, and I've grown 2,000 followers. But.

The difference is the engagement, right? It's been that I've been engaging with people and I'm showing up and I'm messaging people and I'm DMing and I'm not just posting and then hoping that people like what they see. It's like, I'm actually showing up. So I think that that's the difference. It doesn't have to look, engagement doesn't have to look like you showing up every single day in your stories and documenting your whole life and bringing people to the washroom with you. It doesn't have to look like that. What it can look like is like, you just showing love to other people's posts, kind of like the way your daughter is.

And I bet when your daughter posts on Instagram, she also gets a ton of engagement because people wanna give it back to her. So that's a natural human thing, right? That's like a reciprocal relationship. So what you wanna do is really just try to engage with others and build that community. And like, yeah, that would be kind of the main tip, I would say, I don't know, Mar, if you have something to add to that.

Maria (24:04.382)
Yeah, I think that is definitely the number one thing. Two other quick tips that kind of come to mind are one, create content that's worth engaging with. So whether that be a super valuable educational post that someone could save for later or something like a recipe, a really big value add that someone would want to save.

or a really inspiring, cool quote that someone might wanna share to their stories, or maybe you ask a question or you talk about something like a little bit controversial and now you can pull people in the comments. So I think thinking of your content from a lens of generating engagement can be really cool and speaking to people about things that they care about and that they can relate to and that makes them feel seen. So I think dropping that standard of perfection and really just leaning into your own authenticity and what you're going through tends to get a lot of engagement.

And then the other thing I'd say is like bring, like use Instagram as your little home base and bring in-person connections and people you meet, whether that be on their podcast or in a summit or online or in-person or at a networking event or whatever that might be, I find it can really help your engagement to kind of house people there, like invite them to follow you on Instagram and then send them a quick message, hey, it was so great to connect with you. And then like Kristina said, be commenting on their stuff, be engaging with their stuff and Instagram will start to understand that.

you are creating all these relationships and then it pushes your content out to more people and drives more engagement.

Tanya Wilson (25:28.674)
Very good, very, very good. So on the topic of what you just said, as far as creating engaging topics, posts, stories, reels, whatever, people that are in the trades home service, their thing is, I'm just gonna post about this job every day. And so if you have a plumbing contractor, they just show their plumbing van every day. And you're like, yeah, I know I've seen it.

Kristina (25:48.498)
Mm.

Maria (25:52.313)
I'm going to go ahead and turn it over to you. I'm going to turn it over to you.

Kristina (25:57.029)
Haha

Tanya Wilson (25:58.262)
Who's driving the van? Like, let's meet that guy or lady, you know? What would be some ideas that you might give out and maybe suggest like kind of how you guys handle this throughout your membership too of ideas that people can post about? Because there's a lot of stuff. If you stop thinking like, I'm just trying to sell a service.

Kristina (26:21.16)
Yeah.

Tanya Wilson (26:21.478)
you need to, like you say, build the known like and trust with people. So what might be some suggestions that you'd give people?

Kristina (26:30.675)
Yes, what comes to mind to me immediately is like, all asking yourself, what do you like to see about businesses? Because I know for myself, I don't like to be sold to all the time. And even something like plumbing, like I'm just gonna respectfully say this. Sometimes those jobs look gross and like that's not actually like appealing for people. Like people aren't like, you know, so even for us, we did a, we work with a denture clinic, we love them. They were our very first clients. And they were like, oh, can we post some before and afters? And I was like,

I can't post these. I'm like, I in good faith cannot do it for your audience. And so what we do is we hide them in the second, we're like, you wanna see them before? Like swipe, because otherwise it's jarring to look at, because they do such great work, they're like fabulous transformations. So I think for, people are thinking about what they wanna be posting. So one, jobs are a great opportunity for you to build no-like and trust, because it's that social proof that people are hiring you, right?

But another thing could be like meet the team. People love people. We recently were working with a cabinetry company and we were doing like a whole bunch of work with them. And they were like, it's so weird, Oliver. What was the gaging poster? Either of a dog or a person. And it's like, yeah, cause that's actually what people wanna see. Like, you know what I mean? Like we want to work with people. We wanna like love people, right? So like that storytelling aspect of it being like you, showing that no, like, interest is really big. I would say some other things could be like little things like testimonials, like.

People are gonna wanna hear from your clients. No one's gonna sell your service like a happy client. So you posting a testimonial or something you're doing in the community, that's also a huge one. We love this, our clients, they do some waste management work. They go and they sponsor golf tournaments and they never post about it. You're meeting people and then it reminds people, oh wow, they're in the community, that's awesome. And the people who are aligned with that will start to connect back. Those are just some things.

Maria (28:11.409)
So, I'm going to go ahead and start the presentation. presentation of the

Kristina (28:23.475)
But if you're really in a pickle, like if you're like, I do not know what to post, like I am not sure, I would recommend going to chat GPT and asking. And I would put in there, I am, and write it as if you are an ideal client. So don't write in there, I'm a plumbing company, give me 25 plumbing ideas. You say, I live in Arizona and I am looking for someone who provides like septic services. What should they post on their, give me 15 ideas for Instagram.

Maria (28:42.301)
So, I'm going to go ahead and start the presentation. presentation of the presentation of the presentation of the presentation of the

Kristina (28:53.279)
post about what they should be posted on their Instagram. Right, like stuff like that, like, and that'll give you just ideas. Like you don't have to use those. Don't write your captions through there, but that's a great way for you to just even get your juices flowing. I've even done that. We're like, we'll have a client. I'm like, I have no idea what that person's gonna want, like posted. I'm gonna run it through chat, GPT and just seek some ideas. And then that gets my juices flowing on like, oh my gosh, that's a great idea, but I'm gonna do that totally differently and get to think about it. And I would say the last thing I was just gonna really quickly say is just about,

education. Use the as an opportunity to show the value you provide your clients. So if you're like, okay, I'm like working waste management or whatever, this is the impact that waste management, our waste management company has on the environment. And this is actually why and our team, I will give us some kudos. Our team does a great job of highlighting this client because the dog waste that is managed, dog waste is so bad for the environment. So yeah, we all love our dogs. Like we, I love my dog, but like when we leave dog waste on the ground, it's bad for the environment.

We're not showing pictures of dog waste. But what we're doing is we're talking about it on a cute picture of a dog, right? This is why you need to pick up dog waste. This is why it's important. So you can get creative with it and kind of get your juices kind of flowing like that. Those are just some ideas and there's more percolating already. I will pass the buck to Maria. Ah. Ha ha ha.

Tanya Wilson (29:59.502)
Mm-hmm.

Tanya Wilson (30:12.942)
Obviously you can see Kristina is very passionate about this. I love it.

Kristina (30:16.759)
Yeah, because honestly, I just like very quickly, I just say like, I think there's just no excuse. And I don't mean to be crass about it. I don't mean to be like, because and I'm not going to say, oh, you have the same hours in the day as Beyonce, like, sometimes the excuse is time and that's fine. But when people are like, I do not know what to post, I am like, pardon me, like, you could just start just start post something like, and then like, and then see like and then you there's so many things you can post that.

Maria (30:22.906)
Okay. So, we'll go ahead and get started. Okay. So, we'll go ahead and get started. Okay. So, we'll go ahead and get started. Okay. So, we'll go ahead and get started. Okay. So, we'll go ahead and get started. Okay. So, we'll go ahead and get started. Okay. So, we'll go ahead and get started. Okay. So, we'll go ahead and get started. Okay. So, we'll go ahead and get started. Okay. So, we'll go ahead and get started. Okay. So, we'll go ahead and get started. Okay. So, we'll go ahead and get started. Okay. So, we'll go ahead and get started. Okay. So, we'll go ahead and get started.

Kristina (30:46.523)
like could build that know, like and trust with an audience member. And like we have seen it like firsthand where we've had clients come to us who like haven't made a lot of sales and then they start posting on social and people are like, oh, I didn't even know you did that. I wasn't sure that was a service that you offered. Like that's another thing I think that like we didn't touch on here and maybe this is part two, but like it's like being abundantly clear on your social media with what you do. Like those highlight posts, those highlights, those pinned posts, like

Tanya Wilson (31:02.702)
Mm-hmm.

Kristina (31:14.583)
No one should ever come to your social and be like, what does Maria do? And we find this all the time with podcasting. We get asked all the time, do you know a good podcasting editor? We're like, yes, us. But people don't make the connection because of the social snippet, right? So I think it's really like about, how do you make this so clear? And that's why we're so passionate about this is because like, this is our gifting in a lot of ways, but also like, this can be so easy for an entrepreneur or a small business owner if they have the right resources and tools ahead.

Tanya Wilson (31:43.886)
Mm-hmm. Yes. Yes, yes, yes. Do you want to add anything to that, Maria?

Maria (31:50.705)
Yeah, I can give you a quick few ideas. I think it's really about posting what makes you unique. Why choose you? Why choose this plumber versus that plumber? And I think the before and after or the project photos are great, but it doesn't really move the needle for your ideal client. If I'm looking for a plumber and I come to your page and it's like the...

Tanya Wilson (31:53.783)
haha

Maria (32:09.854)
Here's a project, here's a project, okay great. I understand now that you're probably good at completing these projects, and that's as far as we've gotten. So tell me about you, like how did you get into this? Why are you passionate about it? Who are you? Like meet the founder, meet the team. Like Kristina said, like really just getting to know that build, that know and trust I think is the most important. So like what are your values as a brand? Do you go above and beyond for your customers? I think storytelling is a really great way to do that. So like.

hey, we had a client call us this morning, like their toilet was overflowing, and within a couple hours we were there, we got the job done, and we loved writing the service because now our client doesn't have to worry and they only were without a toilet for two hours, and this is why we love what we do. We get to make this impact in people's lives or whatever it is, right? If I went to someone's page and saw that, I'm going with that plumber hands down versus the one that's just posting projects. So I think it's...

It's that, the storytelling, the know, like, and trust, and then also, like Kristina said, making it abundantly clear what you do, how people can work with you, what working with you looks like, and making that key on your profile.

Tanya Wilson (33:15.402)
Yeah, something I have discovered too in the last year, as my team has been growing and we've been hiring more, is how impactful social media is as a recruiting tool to bring people into your business. Because I can sit here all day long and tell people we're the best

Kristina (33:26.505)
Mm-hmm.

Tanya Wilson (33:36.906)
Like you can see social outings and we do holiday parties together and we go have happy hour and we're celebrating people on their birthdays and the anniversaries here and you know just really cool accomplishments. Again the reviews things like that you pay attention that they're not just a number is so important and I've had several people say you know I checked you out you know I'll send them an email that says hey check out our website because I always ask them first like.

Maria (33:37.11)
I'm gonna go to bed.

Tanya Wilson (34:05.966)
Do you know what we do? Because I'm surprised how many people come in and they're like, you haul propane. I'm like, well, no, not that kind of gas. That's definitely not it. But like, they'll come in and they have no idea, but they don't even look up the websites really anymore. They go straight to social media to look you up. So that is something, even if that's something that you're looking at, like what do you wanna portray to people that you want to hire? Like why should they come to work for you?

Kristina (34:13.851)
I'm so sorry.

Maria (34:19.474)
So, I'm going to go ahead and start with the questions that we have. So, I'm going to start with the questions that we have.

Tanya Wilson (34:35.138)
than someone else. And I love the education piece because it is huge. It makes such a massive difference that people will get on and talk about what they're doing with the clients. I like to even go out on job sites. Like when we're doing a tank drop for an install or things like that, it's cool to watch anyways, cause you're like, holy shit, that thing is really big.

But in that gets a lot of fascination from people, but just so that you can use that and think about the stuff that you post, you can use that for other parts of marketing throughout your business too. I use a lot of the social media videos that I do and put them in my email newsletter when I send that out. Like, hey, you wanna see what a tank installation looks like, check out our Instagram and just put a link to that post. So we've actually grown followers doing it that way as well, which.

Maria (35:18.523)
Thank you.

Tanya Wilson (35:22.25)
Most people, I know at first when I started on social media, and this can be for many home service companies, they're like, why would I wanna follow a septic company? But it's also like those little things that you talked about, Kristina, of like, it's not very pretty with stuff, but that's where like the stories and the reels of things, like TikTok's been fabulous for that, that were like, 14,000 people wanna watch you unclog a pipe? Like, what is up with that? But it's like literally the little kids that are like, this is so satisfying, you know?

Find the satisfying things in your business, post them. It's amazing how many people follow that. It's crazy. It is so crazy how you can reach people. Well, tell us more ladies about the membership that you guys offer and what it can do for home service business owners.

Kristina (35:56.427)
You know, it's so cool.

Maria (36:10.915)
Yeah, we are so excited to finally have this offering. And like we said, it's really bred from a place where we wanted to offer something to people who aren't ready to outsource their social, who want to do it themselves, but feel like they might not have all the education they need or the tools or even the accountability or community they need to.

actually take it into their own hands and use it to drive community but also to drive quality leads and sales. So we're so excited about it. There are lots of amazing kind of components to it, but the gist is really kind of giving you all the tools, knowledge and accountability you need to do your own social. So we have like real templates, story templates, we have educational modules, we have things like

resources on how to craft the perfect bio. So whether you're just getting started or whether you feel like you kind of need a refresh, there is something in there for everybody. We also have two live calls every month where you can chat with Kristina and I, ask us questions. We do content brainstorming and all kinds of fun stuff in there. So we're so freaking, honestly, just so excited. We're over the moon. It's been amazing already seeing the community establish itself in there and everybody pouring into each other. So it's not even really just about us, but

It's an awesome community that these business owners are coming together in and it's really cool to watch it kind of come to life. So it is $37 a month Canadian. So if you're an American, it's basically free.

Tanya Wilson (37:40.454)
Yeah. What does that even what is that? What do you call I like want to say translate? What does that convert to in American? You know, it's like thirty seven. That's like twenty five bucks.

Maria (37:42.803)
I'm out.

Kristina (37:51.179)
I'll tell you, my guess is like 20. Yeah, that's my guess. Give me a sec. I do this all the time. You think I could do this in my mind. 27.

Maria (37:54.246)
Maybe.

Tanya Wilson (38:02.69)
Like this is absolutely crazy that you would get a community, first of all, and time with these ladies. Obviously, they know what the hell they're doing. Like they're so gracious to be able to give us 40 minutes of their time today to explain everything to you guys. Like this is something that I truly feel like every home service company can hugely benefit from being consistent on social media. That doesn't even include paying to be on there.

Maria (38:18.066)
So, I'm going to go ahead and start the presentation. So, I'm going to start with the presentation.

Tanya Wilson (38:31.51)
I was sharing with the ladies before we hit record on this. I am the only, I'm in the Phoenix Metro market. It's a big ass market. Like that's a lot of people. I am the only septic company in the entire Valley that is consistently using social media. The other one that I know of is one that I helped start about seven years ago. And that was about the last time they posted was about seven years ago. So.

Kristina (38:57.26)
I love it.

Tanya Wilson (38:57.45)
I can't even tell you what an opportunity it is. Even if you think about it, like I said, from a recruiting standpoint and just showing up to look like you're alive, use something so that you can have that on your website. We have a very interesting level of people that we are trying to sell to as home service providers. You have people that are older that aren't necessarily on social media at all. They might be on some Facebook.

And then you've got people that are kind of like our age range, which is the target demographic for this podcast and the listeners that are kind of, they, they started on Facebook, they're getting pretty good Instagram, like Tik Tok. They're still afraid that they're being spied on by other people. And then you have these younger groups of people that are now starting to buy houses that are on all this shit. So it doesn't matter where you show up. They might be able to engage with you.

So you really got to think about it from a marketing perspective. Show up in some different places depending upon who your market is. And I love that you talked about that, Kristina, because like if you're trying to, you know, sell septic tank pumping stuff, yeah, it's cool. We'll post funny videos every once in a while on TikTok, but that's not where I'm gonna live at because that's not where my ideal customer is at. I'm not trying to sell this to 13 year old girls. I want to sell it to their moms and their grandmas.

Kristina (40:19.441)
Yeah.

Tanya Wilson (40:20.002)
So I got to hang out where they're at. So just think about what it is of where you're putting your stuff. How much was it? Did you calculate it? Did you figure it out?

Kristina (40:24.82)
I love that.

Kristina (40:29.847)
Yeah, it was $27 a month, but Maria has an amazing offer that she'll go to.

Kristina (40:37.383)
Maria?

Maria (40:37.857)
Okay.

So excited to do this for you. For your listeners, we'd love to offer them their first month for a dollar using Code Ladies, which is not even gonna be a dollar for them, but like we said, you guys are benefiting from the Canadian dollar over here. But no, we just would love to give your audience an opportunity to try it out for a super low investment. So yeah, you can get your first month for a dollar using Code Ladies.

Tanya Wilson (41:03.314)
Oh my gosh, well, we're going to drive a whole bunch of traffic to that. Cause I'm just going to send that out in my email newsletter to people and send them your way because for less than a dollar, you can test this out, get some ideas, figure it out. You're going to become part of a community and fall in love with these ladies, just like I have. And then you're going to want to continue doing this stuff because not only are Maria and Kristina involved in.

doing social media and the podcasting stuff. So if you're involved in podcasting, they're incredible. But they're just great community builders, period. I've been to luncheons with Kristina. We run into each other in different events that we go to here locally. I'm sure I'll see you in other places. Shit, we were in Nashville together. No, I wish I would have run into you there. But there's so many opportunities to learn from these ladies. They have a podcast. Kristina's podcast is incredible.

Kristina (41:50.915)
No. I know.

Tanya Wilson (41:59.906)
They're working on a YouTube strategy, apparently, so you can check them out on YouTube. If you are one of the DIYers that wanna learn how to do this stuff yourself, there are no two better ladies to learn from. So definitely check this out. I will put links to everything in the show notes so that everyone can connect to this really simply.

And check it out. I'm gonna check it out. I need some inspiration I'm always game for learning new things and even if you feel like you know what you're doing I've been doing my social media for years You can still always learn new things from people and for that kind of price Like that's just an ongoing education cost that you should have in your business You can meet other cool people that are in that and I just think it's fantastic. I love it. I love it

Kristina (42:41.607)
Yeah.

Tanya Wilson (42:47.746)
So thank you so much ladies for that. And at the end of this podcast, we always love to close it out. I am extremely interested and just always amazed how people engage in the ladies kicking ass community. Because to every different woman, that phrase kind of means a little something different to them. So when you hear the phrase ladies kicking ass, I'd love to hear from each of you, what does that mean to you?

Maria (43:16.437)
Oh, I love that question. That's so sweet. I always think about this about like men just have so much audacity. And I feel like as women, we sometimes like

overcomplicate things or think we're not good enough or we're not qualified or we can't do it when in reality we have so many beautiful gifts with like just our natural intuition and our compassion and the way we want to nurture the world to make the world a better place and I just think women have so many amazing qualities and if we can just get out of our own way a little bit um that's really what ladies kicking ass means to me I think it's us kind of stepping into our power and dropping the imposter syndrome dropping that I'm not good enough and

really seeing ourselves for the magical, amazing beings that we are and bringing that light into the world.

Kristina (44:02.795)
Mm-hmm.

Tanya Wilson (44:05.578)
Oh my gosh, I love it. Okay, Kristina.

Kristina (44:08.943)
Yeah. So similarly, that's a tough one to follow. But I was gonna say, I think, like, for me, ladies kicking ass really just means like, us working together to like build whatever it is that we're wanting to build. I think, you know, Maria said it best, but like women do business differently. And even we've been, we do a lot of women's events here in Canada. And it's just amazing to see like what happens when women get in the room and talk to each other and make those connections. So for me, kicking ass alongside other women is like the most important and I can't.

Yeah, I can't wait to hear the takeaways from this episode in terms of how people are able to implement that to kick some ass on social media because I think it's all part of the same thing. Yeah, we're just so grateful for you to have. Firstly, you were like number one hype girl. No one has hyped up this membership more than you. It seemed like you're more into it than Maria and I. But we're just really grateful for you sharing your space with us because we just love this concept and we think women are so important and we want to see them all kick ass and whatever is on their heart.

Tanya Wilson (45:09.858)
Beautiful. I love it. Well, I know how much people need this. So thank you for creating a space that can help people do that. So they don't have to give up. They can take baby steps into becoming rock stars on social media and it doesn't end up having to be all or nothing for them. So thank you so much for sharing your talents with everybody and for the amazing offer that you gave to everybody today. And thank you so much to everybody listening to this. Now run to the link in the show notes and go get your membership.

Bye!

Kristina (45:40.587)
Thank you.